Ep 17- Bantam, Louis L’amour and the Paperback Western
Ian Ballantine was a young graduate student in 1939. He wrote a thesis on the economics of the paperback industry in the late 1930s that brought him to the attention of several paperback publishers. He opened the American branch of Penguin Books (a UK company) in 1939. Ian was primarily responsible for re-selling Penguins in the